Tuesday, December 19, 2006

Branding and Marketing with Multiple Domain Names

I've been a branding and positioning expert for people, products and companies for many years now. For the last several years, our first reference tool for any project has been a domain name branding search. While we do much more, we always start there.

In every marketing effort you undertake, branding and positioning should be a crucial element. Grabbing a few extra domain names to market specific brands, to secure branding of new products, specials or programs is probably the lowest cost, highest impact move you could make.

It's actually become quite the hobby for me. I've collected over 300 domain names and only have a handful live. I call it virtual real estate investing.

At less than $8 a year each, registering a domain name is a no-brainer. Do this for every product idea, possible business name, future book title, you name it, that you can think of. It's a top 10 branding tool.

Really, what have you got to lose? Ok, I admit, at over 300 and counting, the renewals can get pretty expensive. And get this -- several of those I registered when you had to pay $35 a year and buy two years at once. That was $70 at a time.

Luckily, it's not so expensive today. But it's important to hurry and grab your own .com as soon as possible to secure your branding position. The other extensions are ok, but there are many reasons to get a .com.

There's more about why a .com is the best to get, ideas on domain naming and the whys and hows of registering your own domain name, in a little report I put together for my clients. It's called "Project Homestead: Stake Your virtual Claim Now". Nothing real technical, just a little report on my adventures and discoveries in domain naming.

For a short time, you can go get it free at www.ebizcafe.com and at the same time start searching for your new domain name, your slice of virtual real estate, for now or for the future. It's only limited as the purpose is to get the word out for the $6.95 .com, .org and .biz sale which ends on December 31st, 2006.